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Knockoff was clean, straightforward and fruity. It tasted like a factory product, of chemicals and floor sweepings. Kendall-Jackson Vintners Reserve Chardonnay was more funky on the nose than I remember from my last tasting of it and a lot more industrial on the palate. It was obvious.īut – we both preferred Knockoff. We both could tell that Knockoff and Kendall-Jackson Vintners Reserve Chardonnay were not the same wine. Knockoff was either less successful or a huge hit, depending on your interpretation. But Pickpocket fooled my friend, and she tastes a lot of wine professionally. I thought The Prisoner was the better wine: more complex, less sweet, with better texture. Pickpocket scored an uncertainty point over The Prisoner because my friend couldn't be sure which two wines were the same – meaning Pickpocket passed muster as an imposter. I told my wife to pour either two glasses of each, or three glasses of one and one of the other, so we couldn't be sure if there actually were two pairs. I knew what the wines were she did not.įor each pair of original and copy, we had four glasses of wine.
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I invited a friend, a professional food writer, for this tasting. They're suggesting if you like Kendall-Jackson, you'll like this wine." While Replica says on its website that it is "unapologetically recreating your favorite wines," Zimmerman says, "They're not suggesting they're making Kendall-Jackson. Gallo Winery over Gallo's label design for Turning Leaf Chardonnay, which Jackson thought was a ripoff. In 1997, though, Jackson took on somebody its own size in court and lost a lawsuit to E. In 1992, Jess Jackson won a lawsuit against his former winemaker Jed Steele, specifically to prevent him from revealing the formula to Kendall-Jackson Vintners Reserve. Perhaps the wine industry was intimidated. "A lot of the brands that IBG has chosen to go after are brands that have a lot of equity based on them selling for $280 million," Zimmerman said.īut since those wines are just formulas, why hasn't another company just swooped in to make the same stuff before? Zimmerman said that's exactly why Replica's parent company, Integrated Beverage Group, chose them. Big wine companies see value in these moderately upscale brands (The Prisoner sells for $35-$40 the others for about $15) that are not tied to any vineyards or regions. Meiomi sold last year for $315 million The Prisoner sold earlier this year for $285 million.
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Does Pickpocket taste like The Prisoner, as its marketing suggests it does? Could a wine writer and a food writer tell the difference between Kendall-Jackson and its doppelganger, Knockoff? We put two of their wines to the test, with a blind tasting. Then guys like Ed Killian who make the California wines have tons and tons of juice to choose from." The idea is to blend a, well, replica. Jackson Family Wines Swallows Up Another Small ProducerĬhief Wine Officer Brett Zimmerman told Wine-Searcher that Replica uses chromotography to "create a roadmap for the winemakers to use.
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Related stories:Ĭonstellation Buying Brands Rather Than Wineries In the pipeline are replicas of Rombauer Chardonnay and Santa Margherita Pinot Grigio. But is it true?Ī Colorado wine company, Replica Wines, is marketing a lineup of wines engineered to taste like some of the most popular wines in America: The Prisoner, Meiomi Pinot Noir, Kendall-Jackson Vintners' Reserve Chardonnay. Wine just as good as the famous stuff for half the price: it's a sales pitch that never gets tired. | Could Replica's wines be as good as those they're trying to replicate?